Bell Atlantic launches Virtual Tag banners

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Bell Atlantic Corp. on Monday breaks a banner ad campaign using First Virtual Technologies' Virtual Tag on sites including Yahoo!, Riddler and ESPNET SportsZone. Saatchi & Saatchi Advertising, New York, handles. The new technology, demonstrated at, allows marketers to embed forms within the banner as well as stream in additional information on products.

Copyright February 1997, Crain Communications Inc.

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