Bell Atlantic turns to roster shops for project

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Bell Atlantic Corp., which is in the midst of merging with GTE Corp. and is bidding for Airtouch Communications, is seeking ideas for a new undisclosed project from its roster creative agencies, a spokesman said. Its creative stable includes: Arnold Communications, Boston; Bozell Worldwide, New York; and the Lord Group, New York.

Copyright January 1999, Crain Communications Inc.

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