BellSouth rings in campaign

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BellSouth this week launches an ad campaign highlighting the company's sponsorship of this year's Olympics. The print and broadcast campaign, created by Hal Riney & Partners/Heartland, Chicago, sports the theme, "Keeping you ahead of the Game" and will run through the Atlanta Games this summer. Print ads begin this month in Forbes, Fortune and The Wall Street Journal. TV spots, narrated by actress Kathleen Turner, will begin airing this weekend during the CBS coverage of the BellSouth Classic Golf Tournament. Tucker Wayne & Co. handles media buying for BellSouth.

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