BellSouth Telecommunications awarded its $45 million to $50 million telecommunications ad account to Merkley Newman Harty, New York. Tucker Wayne/Luckie & Co. will continue to handle BellSouth Yellow Pages and cellular advertising. Sister Omnicom Group shop BBDO
Worldwide earlier pulled out of the review when it won an Olympic assignment for AT&T; BBDO then recommended Merkley take its place. BBDO South will handle media buying for the telecommunications account.