Benetton ads on MTV Latino

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MTV Latino has signed Benetton as a first-time advertiser, marking Benetton's first pan-regional buy in Latin America. The campaign was developed by the clothing marketer's in-house creative director, Oliviero Toscani. The spots, focusing on social issues, will run through December on "Semana Rock," a half-hour weekly news show featuring stories on music, fashion, politics and social issues.

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