The agency's new clients included J.P. Morgan and Universal Studios theme parks. It also added additional business from its Intel, MCI WorldCom and Volvo clients. The agency was tapped to create substantial 1998 campaigns with Volvo's first-ever global effort and the integrated MCI WorldCom launch. Messner lost the media portion of its estimated $45 million Miramax Films win just months after winning the account.
Messner brought in the new year with the tapping of Ron Berger as its first ever CEO, and the creation of an expanded executive team consisting of 10 new managing directors. A side note: Agency executives say they have no plans to