Berkeley Systems finds interstitials beat other ads

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In a study to be released today, entertainment software company Berkeley Systems found interstitial ads generated higher brand awareness than online banners, were twice as effective as traditional online banners and three times as effective as TV. The study, conducted by MBInteractive, compared the effectiveness of interstitial ads on the beZerk Web site to other media such as TV, print and online banners.

Copyright August 1997, Crain Communications Inc.

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