Birthday Express, Pillsbury ink deal

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Birthday, an online provider of themed party products and services, announced a joint marketing program with Pillsbury. The program includes a special $5 discount from Birthday printed on approximately 3.5 million cans of Pillsbury's newest addition to its line of Celebration Shape Cookies. Happy Birthday Cookies will begin appearing in grocery stores nationwide in January. The effort also incorporates extensive distribution of a special Pillsbury Happy Birthday Cookies coupon, which will be printed in more than 6 million Birthday Express catalogs mailed nationwide to households with young children.

Copyright November 1999, Crain Communications Inc.

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