BK breaks 'Anastasia' ads

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Burger King Corp., Miami, breaks a new promotional campaign this week supporting its tie-in with the Twentieth Century Fox animated feature Anastasia. TV ads from Ammirati Puris Lintas and UniWorld Group, both New York, and Bromley Aguilar & Associates, San Antonio, will target the general, African-American and U.S. Hispanic markets, respectively, and run into December. D'Arcy Masius Benton & Bowles, New York, handled the media buy.

Copyright November 1997, Crain Communications Inc.

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