BK, Odiorne ready West Coast ad push

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Burger King Corp., Miami, next week will break on the West Coast a series of value-oriented TV spots from Ordione Wilde Narraway & Partners, San Francisco. The creative shop was hired over Burger King lead agency Lowe Lintas & Partners Worldwide, New York, as the chain supersizes its effort to compete in the crowded Western fast-food market. The TV spots and a radio component will run in Los Angeles; Honolulu; Las Vegas; Phoenix; Portland, Ore.; Salt Lake City and Seattle markets.

Copyright August 2000, Crain Communications Inc.

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