BK studies DMB&B's creative ideas

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Burger King Corp. confirmed the St. Louis office of D'Arcy Masius Benton & Bowles, which handles field marketing and media buying for the chain, approached Burger King with ideas for national creative. Burger King said the meeting has no bearing on the chain's relationship with creative agency Ammirati & Puris, New York.

Copyright September 1995 Crain Communications Inc.

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