Black Caucus asks ANA to act

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The Congressional Black Caucus, in a letter signed by 33 of its members, asked the Association of National Advertisers to join a task force that would review advertiser spending policies in minority media. It said achieving fairness and parity in budgeting and pricing for African-American-owned media has been"exceedingly elusive" and that "it is our collective opinion that a more intensive and comprehensive analysis of the facts are needed and welcomed." The caucus acknowledged media companies and ad industry groups such as the American Advertising Federation have highlighted the issue, but said resolution of the controversy about advertiser spending in minority media would need ANA's help.

Copyright October 1998, Crain Communications Inc.

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