Blimpie opens in Peru

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LIMA -- Blimpie, the U.S.-based international chain of sandwich restaurants, opened its first outlet in Peru September 6 with the backing of local television stars and Inca Kola, Peru's premier soft drink.

Operated by the local company Tierra Nueva, which owns the franchising rights, Blimpie will open six additional restaurants in Lima, the Peruvian capital, by the end of the year.

Tierra Nueva General Manager Carlos Duran says the company plans to invest at least $700,000 by year end in new restaurants. The chain is also hoping to expand to the provinces, particularly tourist destinations such as Cusco and Trujillo, which "constitute a natural expansion of our market," he adds.

The chain has signed an agreement with JR Lindley Corp., makers of Peru's most popular soft drink, Inca Kola, to supply its restaurants with beverages.

"With the help of Inca Kola it will be easier for us to break into the market in the provinces, which represents different perspectives for growth from those in the capital," Duran said at the opening of the first restaurant.

Copyright September 1997, Crain Communications Inc.

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