Blockbuster sweeps begins

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Blockbuster Entertainment Group, Fort Lauderdale, Fla., this week begins TV and print support for its "Blockbuster Video Games of Summer Sweepstakes." The event, which runs through Aug. 17, offers free rentals and home entertainment equipment. Blockbuster is running national and spot TV ads from Young & Rubicam, New York. Print ads will run in July and August issues of major teen and gaming publications. Direct mail support is from Wunderman Cato Johnson, New York. Sponsor partners include Sony of America, Sega of America, Acclaim Entertainment and GamePro magazine.

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