'Blondie,' 'Dagwood' to pitch for A&W

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A&W Restaurants is enlisting the cartoon couple Blondie and Dagwood to tout the 1,000-unit chain's "All American Food." A new campaign from Fitch Inc., Ann Arbor, Mich., includes regional TV, radio, print, and point of purchase materials. Spending and break date for the first ads were not disclosed.

Copyright March 1998, Crain Communications Inc.

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