Bloomberg magazine returns

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Bloomberg Personal, a personal finance title that was a Sunday newspaper insert until it suspended publication last February, is making a comeback as a stand-alone magazine. It will hit newsstands Oct. 8 with a 100,000 rate base. The every-other monthly carries 100 ad pages in its first relaunched issue, including ads from American Express, BMW, MCI and Fidelity Investments. Subscribers also receive access to a Web site that includes individual portfolio tracking and company and financial news. A bonus circulation of 62,000 will go to financial professionals who subscribe to the data terminal service of Bloomberg Financial Markets..

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