Blue Diamond Software taps Bates

Published on .

Blue Diamond Software, Irvine, Calif., named Bates USA West as first agency on its $5 million to $10 million account. Bates will develop an integrated campaign to build brand awareness for Blue Diamond's combined telephone/Internet capabilities targeting young adults ages 12 to 24.

Copyright December 1998, Crain Communications Inc.

Most Popular
In this article: