BMW keeps DeWitt Media for $80 mil account

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BMW of North America is retaining DeWitt Media, New York, on its $80 million media buying account after a review. Other contenders were Fallon McElligott, Minneapolis, BMW's national agency, and Publicis/Bloom, New York. DeWitt had been on rocky ground with the client over compensation disagreements. Publicis won BMW's $10 million Central region dealer account without a review; McConnaughy Stein Schmidt Brown, Chicago, is the incumbent. Publicis didn't make the final round of the West review, now down to three finalists including incumbent Mendelsohn/Zien, Los Angeles.

Copyright January 1998, Crain Communications Inc.

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