BMW & Swatch sponsor volleyball

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BMW motorcycles and Swatch watches have signed to multi-year sponsorship deals with the Association of Volleyball Professionals estimated in the mid-six figures. BMW will advertise on AVP broadcasts on NBC and Fox Sports Net and will execute a national sweepstakes promo. Swatch will also use TV ads. Integrated Sports International, East Rutherford, N.J., handles sponsorship sales for AVP.

Copyright May 1997, Crain Communications Inc.

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