Bob Herbold reflects on '94 speech

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In a pivotal speech three years ago, urging the ad community to take charge of new media, Procter & Gamble Co.'s then-Chairman-CEO Edwin Artzt avoided one key topic: the Internet. The address by the chief of the nation's No. 1 ad spender to the American Association of Advertising Agencies rocked Madison Avenue in May 1994. But was there any value in a speech that missed the emergence of the ultimate new medium?

Absolutely, said Bob Herbold, author of Mr. Artzt's speech and now exec VP-chief operating officer of Microsoft Corp.

For more on this story, see the full article INTERACTIVE.

Copyright August 1997, Crain Communications Inc.

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