Boeing returns with image campaign

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Boeing Corp. this spring is scheduled to break a corporate-image campaign from McCann-Erickson Worldwide, Los Angeles, the first time it has run TV ads in the U.S. in several years, a company spokesman said. Boeing, said to be looking in the long-term to remake itself as a communications company, plans to spend more than $50 million on its brand-image effort, primarily outside the U.S.

Copyright January 2000, Crain Communications Inc.

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