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E&J Gallo Winery is breaking an estimated $5 million, six-week campaign for its new Wild Vines brand. Gallo generally doesn't use celebrities in advertising but this TV spot features fashion model Vendela, who is bored with predictable beverages offered to her at a cocktail party until she drinks Wild Vines blackberry merlot. Spots tagged "Wine never tasted so good" are from Propulsion, Newport Beach, Calif. Canandaigua Wine Co.'s Arbor Mist recently
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