Bosch breaks international print campaign

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STUTTGART -- Robert Bosch--the German conglomerate that makes automotive parts, household appliances and power tools--is rolling out an international image campaign. The corporate effort begins in Germany, using daily newspaper, general business publications and motoring titles. Next spring the campaign will run in the U.K., France, the U.S. and some core markets in Asia.

The campaign talks about Bosch's innovations in technical products. The tag line of the campaign is: "Bosch - there's always a solution."

In November 1996, DDB-owned Heye & Partner of Munich won the task of creating Bosch's first international corporate image account. Heusenstamm-based PWS handles media buying.

Copyright November 1997, Crain Communications Inc.

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