Boston Market ads offer guarantee

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Boston Market, Golden, Colo., launches a "new and improved" twice-marinated rotisserie chicken in stores Oct. 10 backed by a guarantee to replace it with another entree if a customer isn't satisfied. A supporting TV spot, from Suissa Miller, Los Angeles, breaks on network TV Oct. 13 and will run for five weeks. Spending is estimated at $7 million to $10 million.

Copyright October 1997, Crain Communications Inc.

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