Boston Market readies ads for new kids meals

Published on .

Boston Market on June 2 breaks a national TV campaign to support new kids meals, with ads from Goldberg Moser O'Neill, San Francisco. Bearing the tagline "Introducing homestyle done kids style," the spots launch kids mascot Digs, a Boston terrier. Running on prime-time programs targeting women, the spots bill Boston Market's kids fare as more wholesome than other chain's meals.

Copyright May 1997, Crain Communications Inc.

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