Bounty SCA, Alloy Online partner

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Bounty SCA Worldwide, Snyder Communications' consumer marketing and target market research agency, partnered with Alloy Online, a Generation Y Web site and direct marketer, to offer marketers multimedia, teen-focused marketing opportunities. Under the deal, the companies will generate data about teens' buying habits, likes and dislikes, and online routines to help marketers better target the segment.

Copyright January 2000, Crain Communications Inc.

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