Published on .

April 27, 2001

By Alice Z. Cuneo

SAN FRANCISCO ( -- As smaller shops boycotted the competition for a second year in a row, The San Francisco Show 15 awarded top honors to the

Goodby Silverstein rang the bell for the 13th year in a row.
same large agency for the 13th consecutive year.

At Thursday's event, Omnicom Group's Goodby, Silverstein & Partners was again given the top honor, the Bellringer Award, a plaque mounted with a San Francisco cable car bell, for its work for Pacific Bell, TiVo, Netflix and E*Trade. The shop also won the Mike Koelker Award for its Pacific Bell campaign, which humorously showed a suburban community torn apart as neighbors fight over Internet access through cable lines.

Held own show
In San Francisco, a number of smaller creative shops have declined to participate in the show in protest. Last year, the shops, including Odiorne Wilde Narraway & Partners, held their own informal celebration of their best work in an event that did not include formal awards presentations.

Nevertheless, the San Francisco Show garnered over 1,800 entries, according to officials at Interpublic Group of Cos.' GMO/Hill Holliday, which was agency of record for this year's event.

The annual spring award shows on the West Coast continue to present a challenge to California advertising clubs and organizers, given the propensity of Goodby Silverstein to sweep the San Francisco Show in Northern California and of TBWA/Chiat/Day to dominate the Belding competition in Los Angeles.

TBWA/Chiat/Day Chairman Lee Clow has suggested holding one West Coast show, alternating between cities, but smaller shops in the communities balked, saying it was difficult enough to compete with the individual creative behemoths in their own back yard.

Museumlike display suggested
Goodby Silverstein Co-chairman Jeff Goodby has suggested a more museumlike display of the community's best work.

The Goodby Silverstein work's creative director, Paul Venables, also won theSan Francisco Show's Howard Gossage Award for copy writing. Mr. Venables last year was elevated to co-creative director at the agency. Goodby Silverstein's Sean Farrell won the Marget Larsen Award for art direction.

Kirshenbaum Bond & Partners won the Ellie Award for excellence in traditional outdoor campaigns for He'Brew/Shmaltz Brewery.

Interactive award
The Best in Show for interactive went to Collaborate for a Web design for Rock the Vote.

Other agencies honored included sibling Omnicom shop TBWA/Chiat/Day for Levi Strauss & Co. Publicis Groupe's Publicis & Hal Riney won a number of awards for its TV campaign for True North Communications' FCB Worldwide, San Francisco, won for its holiday spots.

Copyright April 2001, Crain Communications Inc.

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