Bozell & Jacobs is founded as a part-time agency in Omaha, Neb., by Leo Bozell, 35, and Morris Jacobs, 24. Nebraska Power Co. is the agency's first account.
B&J becomes a full-time agency. An early account is Boys Town, the Omaha home and school for boys founded by Father Edward Flanagan. Boys Town would grow to become world famous.
Just 13 days before the beginning of the Great Depression, Kenyon & Eckhardt opens shop in New York. The agency's roots go back to Ray Lilli-bridge, who started an agency in 1899 and sold his interest to associates Otis Allen Kenyon and Henry Eckhardt.
As it gains prominence as an advertising agency and public relations firm representing public utilities, Bozell & Jacobs extends beyond Omaha, opening an Indianapolis office to serve Midland United, the holding company of client Public Service Co. of Indiana.
Bozell & Jacobs opens a Chicago office, adding Chicago Motor Coach Co. to the client list.
Boys Town gains widespread fame because of the MGM movie "Boys Town," in which Spencer Tracy wins an Oscar for his portrayal of Father Flanagan.
Bozell & Jacobs opens a Houston office to serve United Gas.
Kenyon & Eckhardt gets Kellogg Co.'s Gro-Pup and All-Bran.
Henry Eckhardt dies at 48.
B&J billings reach $5 million.
Leo Bozell dies at 60.
Kenyon & Eckhardt wins Ford's Lincoln-Mercury division, sending its billings beyond $20 million. The agency also gains Ford corporate, eventually coining the slogan "Better idea."
William Lewis, president of CBS News, leaves the network to become president-CEO of Kenyon & Eckhardt.
Bozell & Jacobs establishes offices in New York and Washington to accommodate 50 electric companies in the Public Information Program to counter the public ownership trend.
Mutual of Omaha becomes a Bozell & Jacobs client.
Kenyon & Eckhardt produces Ford's 50th anniversary TV special. The two-hour tribute appears on two networks-NBC and CBS-simultaneously.
Kenyon & Eckhardt billings reach $81 million. Bozell & Jacobs billings reach $20 million.
Charles Peebler Jr., 21, joins Bozell & Jacobs in the production department.
Kenyon & Eckhardt introduces RCA's "Living Color" TV.
Mutual of Omaha launches "Wild Kingdom" TV show with zoo director Marlin Perkins as narrator-host.
Charles Peebler becomes president of Bozell & Jacobs.
Morris Jacobs retires at 70. Mr. Peebler, along with Alan Jacobs and a group of associates, acquires Bozell & Jacobs.
Leo-Arthur Kelmenson becomes president of Kenyon & Eckhardt.
Kenyon & Eckhardt purchases majority ownership of Coleman, Prentis & Varley, an international advertising network.
Bozell & Jacobs billings reach $100 million. The agency acquires Knox Reeves in Minneapolis, and Glenn Advertising in Dallas joins the Bozell & Jacobs network.
Bozell & Jacobs makes the list of the nation's top 20 advertising agencies.
Kenyon & Eckhardt handles Ford's 75th anniversary TV show.
Kenyon & Eckhardt resigns the $75 million Ford account and adds Chrysler as a client.
K&E puts Chrysler Chairman Lee Iacocca in front of the camera as the company's commercial spokesman, with the famous line "If you can find a better car, buy it."
Lorimar Telepictures acquires Kenyon & Eckhardt; the agency's global network extends to 35 offices or affiliates.
Bozell & Jacobs hires Ridley Scott to direct American Airlines spots with tag, "Something special in the air."
Lorimar acquires Bozell & Jacobs.
Bozell & Jacobs merges with Kenyon & Eckhardt to form Bozell, Jacobs, Kenyon & Eckhardt. The new unit becomes a wholly owned subsidiary of Lorimar.
BJK&E resigns Prudential-Bache account to compete for-and win-Merrill Lynch & Co.
Michael Drexler is named exec VP-national media director.
The agency introduces "Pork-the other white meat" campaign for National Pork Producers Council.
Morris Jacobs dies at 90.
BJK&E completes buyback from Lorimar Telepictures, paying $133 million to become independent.
Ron Anderson becomes worldwide creative director and Jay Schulberg joins Bozell as creative director of the New York office.
Bozell in Dallas wins the $80 million J.C. Penney Co. account.
BJK&E reorganizes, combining national and international divisions into Bozell Worldwide, with David Bell as chairman. Also, the Dallas office becomes Temerlin McClain.
Chrysler Corp. consolidates Jeep/Eagle advertising for U.S. and Canada with Bozell Worldwide as Bozell buys the Detroit-area office of Campbell Mithun Esty.
Bozell wins the Grand Prix at Cannes for a Jeep TV commercial, "Snow-covered."
The Milk Processor Education Program and Bozell New York launch $55 million magazine-only advertising and public relations campaign.