Bozell is new Little Caesars agency

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Little Caesars Enterprises, Detroit, assigned its $20 million-to-$30 million account to Bozell Worldwide, Southfield, Mich. Fallon McElligott, Minneapolis, and Grey Advertising, New York, were the other contenders. Incumbent Cliff Freeman & Partners, New York, did not participate.

Copyright April 1998, Crain Communications Inc.

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