Bozell holds onto Taco Bell grocery biz

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Kraft Foods said it would keep its Taco Bell grocery brand at Bozell, Costa Mesa, Calif., even though the agency lost the $200 million Taco Bell fast-food account to TBWA Chiat/Day, Venice, this month. The decision is unexpected since Bozell isn't a core agency for Kraft.

Copyright March 1997, Crain Communications Inc.

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