BankAmerica Corp. has narrowed its $90 million to $100 million review to Bozell Worldwide, pitching with sister agency and NationsBank incumbent Temerlin McClain, Dallas, and Lowe & Partners/SMS, both New York. The new banking company was created by the recent merger of NationsBank Corp., Charlotte, and BankAmerica, San Francisco. Deutsch, New York, was the incumbent on the BankAmerica business. Geduldig & Ferguson, New York, is handling the review.
Copyright October 1998, Crain Communications Inc.