Bozell wins Kiwi Shoe Care account in Asia

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NEW YORK - Kiwi, the shoe care division of Sara Lee/DE of Utrecht, the Netherlands and part of U.S.-based Sara Lee Corp., has awarded its regional account for Asia Pacific to Bozell Worldwide.

The account was awarded to Bozell by the client's office in Jakarta, Indonesia, and will include creative and media planning and buying. The assignment covers China, Hong Kong, the Philippines, Malaysia, Thailand and Singapore. Bozell Indonesia has been handling the local Kiwi account since 1997. Additionally, Bozell works on Sara Lee's She toiletries account in Indonesia, Thailand, Malaysia, Singapore and the Philippines.

Kiwi's product range includes paste, liquid polish, sponge polish, shoe deodorant, laces and insoles.

Copyright October 1998, Crain Communications Inc.

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