BPA to audit 9 IDG titles

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BPA International, New York, started general traffic auditing for nine sites published by IDG Publications, Boston, on Sept. 1. Sites correspond to IDG titles including Computer World, PC World, Info World, Mac World, Network World, Java World and Netscape World. BPA recently announced audit business with competing sites iWorld, from Mecklermedia Corp., and Ziff-Davis Publishing Co.'s ZD Net.

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