BPA specifies audit meaning

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BPA International, New York, which recently completed its first third-party Web site audit for The Economist Group's d.comm information technology site, is drafting a statement to clarify its position on what constitutes a third-party audit versus merely counting, which it views as a separate, first step in the auditing process. "We're doing this because there's confusion in the industry about the difference between counting and auditing," said Jeffrey Yacker, BPA's manager of communications. "A bank can't audit itself, and a single company can't both count and audit."

Consumer auditing organization Audit Bureau of Circulation, Schaumburg, Ill., which tracks consumer publications and has as its first interactive audit client Conde Nast Publications' Conde Net, will begin offering monthly audits this month.

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