BPI names Babcock president-CEO

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John Babcock moved up to president-CEO of BPI Communications from president of the Adweek Magazine Group, a company that is 80% owned by BPI and 20% owned by Kenneth Fadner. Mr. Fadner retains his non-operating equity role in the new company under a contract set to expire next year.

Mr. Babcock's previous post as president-CEO of Adweek Magazine Group will be filled by Mark A. Dacey, most recently the group's exec VP-group publisher. Joining Adweek Magazine Group in the new post of senior VP-sales and marketing is Mike Parker, a longtime ad executive at Sports Illustrated who was most recently head of his own Hartford, Conn.-based marketing consultancy. Mr. Parker will also serve as publisher of MediaWeek.

Gerald Hobbs, who was the CEO of BPI Communications, relinquished the title to concentrate on his role as president-CEO of the parent company, VNU USA. The executive shuffle was fist set in motion back in February when Arthur Kingsbury resigned as president of BPI Communications.

Mr. Hobbs estimated that the VNU USA company will have sales of $475 million in 1996, up from $410 million in 1995. In the latest development, the company said its Claritas subsidiary has signed a letter of intent to buy Strategic Mapping, a Santa Clara, Calif.-based consumer marketing company. Industry executives estimate the price tag at between $30 million and $40 million.

New Blockbuster spots
Blockbuster Video on Monday starts "Definitions," its first campaign since moving its $140 million account to Young & Rubicam, New York, in January. The TV and radio spots use the "Make it a Blockbuster night" theme first developed by Bernstein-Rein, Kansas City, Mo., in the 1980s.

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