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Attention top media execs Norm Pearlstine, James Truman, et al: anyone yet pick up Annie Gilbar who did such a good job editing the ill-fated Live!? She may want to stay on the West Coast.

Better Homes has a new (and better?) marketing director, Alain Begun, at Fortune the last eight years.

Dorothy Marcus joins the Y! The whole Y, that is, as assistant national director for external relations of the YMCA of the USA. Still with me? Dorothy had been senior partner/director of corporate communications for J. Walter Thompson.

Moving in at News Alert in NY, the financial and investment info network, is Glenn A. Pagan as VP-marketing. He'd been ad director of Conde Nast Publications' Bride's. And is this guy fast? Has a personal NYC Marathon best of 2:42.

Mike Perlis reports in from Banff: "Well, we sold the company (TVSM to TV Guide). Nice deal for everyone. I turned over the helm and headed straight to the Canadian Rockies for some R & R."

Scientific American promoted Thomas Potratz to ad director of its three pubs, the main book plus the two quarterlies.

Publisher Gina Sanders of Gourmet swears this really happened in The Hamptons: Phoebe Snow arrived at the magazine's simultaneous tastings, took the stage to announce she'd just come from the Kim and Alec Baldwin fund-raiser for Clinton, "and this is so much more fun."

Welcome back, David Steinberg! The splendidly cerebral comic will be back on air over PBS in January as reporter/host of a new 1-hour public affairs show called "National Desk."

Don't those Mitsubishi commercials of a sleek car speeding through brightly lighted highway underpasses remind you, creepily, of how Princess Di died?

Islands Publishing Co. hired Jo-Ann Martin as their East Coast manager. She'd been with Times Mirror.

Gregg R. Hano promoted to associate publisher/advertising at Hearst's Popular Mechanics.

Tomorrow's the big day at Golfweek mag in Orlando when Jim Nugent becomes publisher, succeeding Ken Hanson. Ken remains president and also prez of the parent firm.

Davia B. Temin launched Temin & Co. at 136 East 57th in Manhattan, strategic marketing and PR counsel for institutions and corporations.

New marketing & sales director for the Waldorf-Astoria and Waldorf Towers is David A. Keys.

Greg Keyes (his name has the second "e") was named VP-corporate marketing for Southern Progress Corp. in Birmingham. They publish classy mags.

Shape, a Weider mag, boosts its rate base from 1.1 million to 1.3 in January.

BSMG Marketing Communications/ Chicago promoted two new managing directors, Amy Colton and Allison Madell.

Mary McGeachy joined Magazine Publishers of America as VP-communications.

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