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Re the soccer World Cup, can we be grown up about the whole business and just pass next time?

Quite a season for Geraldo Rivera. One minute he's called as a character witness for Al Sharpton; the next he's off to China covering the summit for NBC News. I hear Brill will be looking into this.

At Bon Appetit they promoted Carol Campbell from ad director to associate publisher.

Sunset (the big Menlo Park-based California mag) upped Chris Kevorkian to associate publisher and hired Meryl L. Gura as senior account manager.

There's a newly created post of business director at Mademoiselle and Cerene Jordan is it.

Dog days of summer? Not at the Four Seasons in Manhattan where, on a muggy Monday, the lunch bunch included: Ron Perelman and his cigar, Steve Florio, Dick Snyder, Barry Diller, Michael Gross of New York, "Mad Dog" Beckman of GQ, Greg Coleman of Reader's Digest, architect Philip Johnson, Mitch Fox of Vanity Fair, PR topper Maury Rogoff and like that.

Successful Farming named the two winners of its annual "Itty Bitty Bug" contest. They get the loan of an Allis tractor for a year for identifying 15 out of 20 of the damned things.

New director of marketing/sales for Tempest Software is Karen L. Berman, formerly with CKS, New York.

Wilmington, Del., ad shop Aloysius, Butler & Clark hired Carol Cool (love the name!) as copy editor.

Thanks to Susanna Sussman of BSMG Worldwide of N.Y. (the medical & health communications folks) for sending the poison ivy lotion.

Automobile (Primedia) promoted Elise Richman to exec marketing & creative services director.

Soap Opera Digest has a new lifestyle columnist, former model and hot restaurateur Barbara Smith (known professionally simply as "B. Smith").

My fave oldtime Hollywood flack Lee Solters doesn't much like "Bulworth"; calls it Warren Beatty's latest "bagel."

Should Tiger Woods just pack it in or keep trying? Comments, anyone?

New fashion ed. at Rolling Stone is Barry Blevins who had been at Details.

Luce Press Clippings in Mesa, Ariz., sends out a PR release about its authoritative listing of major U.S. newspapers and then spells Newsday without an "s."

New Woman Editor Clare McHugh, a lifelong skeptic, fesses up: having read an astrology piece in the July issue of her own mag, Clare says, "I came away not convinced but converted." This is a major development I'll be tracking.

Mad for classic cars? Oct. 2 at Rockefeller Center Louis Vuitton will show off 50 rare autos in a competition of elegance, design and authenticity.

Regis Pagneiz, the genius (and scourge of numerous editors) who helped get Elle started in this country, retired but will continue to advise David Pecker on Elle and other matters.

It's already "over!" for Leo? You're kidding.

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