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I've long been a fan of 1-800-FLOWERS. But 90 dollars and 91 cents for a dozen roses at Valentine's Day? How do you spell "gouge?" With or without a "d?"

On the final day of the Olympics, CBS Radio News anchor Claudia Marshall was pronouncing "Nagano" incorrectly, with the second syllable accented. After two weeks of hearing it over your own network, Claudia?

Jennifer White was promoted to VP-management supervisor for the D.C. ad shop AbramsonEhrlichManes (one word, like that, though I don't know quite why!).

Men's Health named John D. Byrne its research director, up from manager. He's not only fit but a Phi Beta Kappa. So there.

Smart of Michael Caruso of Details to put Heather Graham on the cover. If you saw her as "Rollergirl" in "Boogie Nights," you'll understand my enthusiasm.

Fortune moved writer Melanie Warner to its Palo Alto bureau to cover technology and dough in Silicon Valley.

The Jerusalem Report Publications USA promoted Deborah Kenny to president of North America operations.

At GQ they're talking up the recent November "Man of the Year" issue as the best seller in the monthly's 41 years. Rate base is 650,000, but this one sold 871,000. The March issue just came in with a wonderful Peter Richmond piece on sports talkers "Mike and the Mad Dawg" over N.Y.'s WFAN. At David Granger's Esquire (Uma Thurman is the March covergirl), the mag's looking a lot sprightlier. But pages total only 160 compared to GQ's 326.

A publishing "double" for Walter Anderson, editor of Parade. His "The Confidence Course" just came out in paperback, while overseas publishing deals were cut by agent Jack Scovil with Italy, Korea, Germany and the Netherlands. Plus two, count 'em, two Chinese deals. One with Taiwan, the other with the People's Republic. The Beijing outfit is Culture & Art Publishers, potential capitalist-roaders all.

Scientology's celeb adepts such as Travolta on Page One of The New York Times? The Holy Rollers are asking for equal time.

Jeff Ward says since Time Inc. took over Weight Watchers, circulation's up 14% to 1,060,000. Ad pages for the first two months are up from 98 to 122 pages, '98 over '97.

Newspaper National Network named Bob Watson VP-marketing and media. No, it's not the Bob Watson who recently bailed out on Steinbrenner.

Sally Koslow of McCall's says the Rosie O'Donnell cover (February) was a big newsstand seller. This month Streisand, as Editor Koslow counts on star power.

Inc. magazine beefs up its ad sales team as publisher J. Riley McDonough hires four pros: Ian Charles from Fortune, Dana Hilmer, Smart Money, Shannon Murphy, Money and Wendy Fein who'd been with New Choices.

Publisher Missy Chase says Eating Well ad pages last year rose from 242 to 343 (41% over '96) and it raised the rate base to 650,000 for this new year.

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