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Can't wait for that ol' Pro Bowl, can you?

Ketchum Direct in Chicago promoted Gene Daly to senior VP-business development.

Gary Armstrong's the new creative services director for Mademoiselle. He'd been promotion director of Vanity Fair.

From the posh precincts of Worth Avenue, Jim Sheeran reports in. Mr. Sheeran runs the sleek local magazine, the 40-year-old shiny sheet called Palm Beach Society, and he tells me that among those sporting tans this season are Jimmy Buffett, Ron Perelman, Rush Limbaugh, Donald Trump, John Kluge, Bud Paxon and Rod Stewart. Plus assorted beauties, one assumes.

Dept. of "where but in America . . ." A prosecuting attorney is assigned to an open & shut murder case, gets on television, spends as much time having her hair done as researching precedents, is chewed out by the judge, frets about her wardrobe, flirts with co-counsel as well as her adversary, loses the damned case, the bad guy walks, and she ends up getting four million two to put the whole dreary story between book covers, with the major motion picture yet to come.

The Ad Council has a new Saatchi & Saatchi-created campaign aimed at gun-related violence against children. Peter, Paul & Mary made the spots. The National Crime Prevention Council in D.C. is the client. Solid stuff, nicely done.

Kathy Hart is the new eastern sales manager for Soap Opera Digest, reports Linda Vaughan.

Carole Ference hired Charles Alexander to be Detroit regional manager for Live!-the year-old Ticketmaster magazine.

Victoria mag's writer in residence for this year is Diane Ackerman. And had a little fete for her at the Explorers Club in Manhattan.

Brace yourself, Bridget! Playboy reports it's now been on sale in Ireland for a year and the thing is selling out. They'll launch a Croatian edition next month but I don't think that'll be nearly as much fun as the Irish one.

Warren Milich is the new marketing director for Vanity Fair, moving over from People.

Newsweek boasts a new business editor, Mark Vamos, who's held various top edit jobs there for 18 years. And sports a beard!

More eggs at Forbes. The magazine's galleries on Fifth Ave. now have some Russian porcelain eggs from Yuri Petrochenkov on display. Their Faberge eggs have long been famed.

Seventeen closed its February issue with gains of 4% in ad pages and 16% in ad revenue over the month last year. As noted, the monthly rate base is now up to 2.2 million.

Count your money! Self now has its own financial columnist, Suze Orman. She writes books about all this stuff and is a 16-year veteran of the Wall Street wars.

L.A.-based DMB&B created the new "holiday" ad campaign for the Australian Tourist Commission.

Speaking of ads, which I rarely do, don't you love the Snickers campaign?

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