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Fox Associates, the publishers' rep, named Tedd A. Case their Detroit sales manager.

Oh, dear! A.H. Rosenfeld alerts me to this headline on the lead story of the front page of The New York Times the other day: "25 Million Pounds of Beef Is Recalled." Is recalled? Is? Please have someone flogged.

Shake-up at Links. New owner Jack Purcell named Matt Sullivan editor, Joe Passov exec editor, and hired John Fair as VP-GM of the golf mag, based in Hilton Head.

CMP Media promoted Jessica Adelson to editor of NetGuide.

Mitchell Fox reports the October Vanity Fair will be the largest issue in its history with 263 ad pages out of a total of 388 pages. That's a gain over October a year ago of 27% in ads. Year to date ad pages are 11% ahead.

Strong reaction to my recent column about SmartMoney's progress. John Mack Carter, natch! loved it: ". . .and the total payback in five years is absolutely accurate!" At Money, Patti Straus said, "SmartMoney's 1997 ad pages are down 1.5%. . .Money's pages are up 4.3%" and through July her mag had revenues of $69 million compared with SmartMoney's $23 million. While Roger Steckler at Kiplinger's writes, "I was totally surprised when you forgot to include" his fine mag. Roger, I didn't "forget"; not every column is the Encyclopedia Brittanica.

We go on and on about this great new editor or that, this makeover, these new graphics. What about Glamour's Ruth Whitney? Thirty years in the job and Publisher Mary Berner tells me this will be the magazine's biggest ever ad year with year to date pages up 211 (about 12%) and the October issue (with 224 ad pages) the biggest October ever. Ruth's the Tommy Henrich (remember him, "Old Reliable"?) of the biz.

Tom Leahy's Theatre Development Fund roasts Broadway's Peter Neufeld at Marriott Marquis Sept. 25. Judith Ivey, Helen Gallagher and lots of stars.

I caught editor Jane Pratt (of the new Jane) on the ABC talk show, "The View," the other day and somebody's got to hose this woman down. Even Jane's mom was beginning to edge away there on the old couch while Meredith Viera seemed to be looking for an out cue.

PGA's Joe Steranka wrote PR man Joe Goldstein (who did press for the recent championship at Winged Foot), "You are an American original. . .Winged Foot could not have gone any better."

Onward & upward at Conde Nast, new exec VP Catherine Viscardi Johnston.

Scott Symington is new Eastern account manager for both Success and Working At Home.

This Thursday at Jardiniere restaurant in San Francisco, Food & Wine presents its newly created Golden Grape awards to "innovators" working in the wine industry.

Speaking of superb taste, the Ritz-Carlton in Atlanta will honor legendary chef Paul Bocuse Sept. 29.

And on Sept. 24 American Health for Women honors 10 "trailblazers" in changing how medicine treats women. There's a breakfast at The Rainbow Room atop

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