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You know how smart I am. Six years ago I asked, is Conde Nast nuts? Who needs a magazine about beauty and cosmetics? Today Allure boasts a guaranteed circ of 750,000 and is delivering a bonus of 15,000 copies and through July has run 756 pages of advertising (up a robust 26% compared with the same period a year ago) and despite tough second-half figures (big launches last year for Hilfiger, Levi Strauss, Calvin Klein), they expect "a good second half if not a blowout." So I had lunch with Allure's blonde bombers, Editor Linda Wells and Publisher Sandy Golinkin. Sandy was off that evening to London for the Wimbledon finals (no, she wasn't playing; she's good but not that good!) and Linda had only recently produced No. 2 son Webster (young Charlie is now 2), so they aren't just running magazines. One reason Allure works, according to them, is editorial guts. "We had five I can name, maybe as many as eight clients walk out of the book for from three to 18 months," said Publisher Golinkin, "with from $200,000 to $900,000 in advertising. And I'm proud to say, everyone of them is back." What next? Is a million circulation desirable? "Oh, yes," said Editor Wells, "if we don't have to buy the circ or dilute the audience, we'd love a million!"

First publisher of People en Espa¤ol is Lisa Quiroz. She's got two degrees from Harvard, conceived of the idea of Time for Kids, is of Puerto Rican and Mexican parentage. Sounds like an inspired choice.

That Forbes 80th anniversary issue, with the theme of "silicon wealth," ended up running 244 pages of advertising. High-tech has become sufficiently important to Forbes they've opened a Silicon Valley news bureau headed by former Upside Editor Eric Nee.

Niles Lathem of the New York Post, who ought to know better, writes in a recent piece, "In March 1941, the Third Reich armies took Belgium and northern France and were just miles from Paris. . ." The Germans captured Paris nine months earlier, Niles, in June of 1940.

Travel Holiday, an Hachette Filipacchi mag, named Sheri Warnke Midwest ad manager.

Custom Communications Partners, Boston, named a new editorial director, Catherine O'Neill Grace.

Michael Solomon, formerly of Esquire, joined Mirabella as deputy editor.

Entertainment Weekly promoted Elizabeth Ronan to director of market development.

Ad Club of N.Y. has a new president, Joanne Davis, exec VP of Bozell Worldwide. Steven Farella of DMB&B becomes senior VP and they're both dandies!

Electronic Newsstand Inc. in D.C. (it produces three Web channels) named Sara Stein VP-marketing, a new post.

Weather Channel (and we all know what they do, right?) promoted Bruce Humbert to VP-strategic and consumer research.

John Fairchild, with a place in Nantucket and another in Vero Beach, plus that Sutton Place address, is said to be buying a London home. Makes sense; his wife,

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