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You can number the truly major magazine turnarounds on one hand: Tina Brown at Vanity Fair, Jim Seymore at Entertainment Weekly, Helen Gurley Brown at Cosmo and Myrna Blyth for Ladies' Home Journal. Myrna took hold 13 years ago when Ray Mason's Charter owned LHJ and it was fast going down the tubes. Today it's a Meredith book with a circ. of four & a half million and ranks third in ad pages among the Seven Sisters (after only Better Homes and Woman's Day). I lunched the other day with Myrna and Publisher Michael Brownstein at the Four Seasons. Both were complaining about their MRI numbers, which they claim are stacked against LHJ. But beyond that all systems were go. And then some. Take that photo of Bob and Liddy Dole smooching on the campaign plane. Chalk that up to Editor in Chief Blyth, who may be her own best reporter. It seems during an earlier interview and photo shoot at the White House, Myrna got the Clintons to kiss for Harry Benson's camera. Then en route to Kansas with the Doles aboard their campaign plane, Myrna said the prez had kissed his wife and would Senator Dole do the same. Said Dole, "Kiss Hillary? Nah." And then he turned around to smooch with Liddy for LHJ.

After just two years, Saveur has its first million-dollar revenue issue, says Dave Kahn.

Hair's looking at you, Kim. Kim Banks, account director for Manhattan ad agency Cosgrove/Juro, left to become director-communications for the Wella Corp., the big haircare products outfit headquartered in Montvale, N.J.

Editor Christina Ferrari of YM says their August issue with MTV's Jenny McCarthy on the cover was the magazine's best newsstand seller ever at 793,000 copies. Until now, Drew Barrymore a year ago was the best-selling cover personality.

Art Buchwald's new book, "We'll Always Have Paris," must be selling. He's lunching regularly at the Four Seasons.

Big doings at Tavern on the Green Nov. 11 when they have a dinner honoring the redoubtable Bruce Bozzi and Walter Ganzi Jr., owners of The Palm restaurants in Manhattan and around the country. State of Israel Bonds will benefit. Drew Nieporent and other top restaurateurs are on the committee.

Parade magazine Editor Walter Anderson was promoted to the additional new post of exec VP. He joined the Sunday magazine as a senior editor 19 years ago.

Jack A. Bamberger is bustling about in his new job at Sports Illustrated as director of sales development, headquartered in NY.

K-III Communications CEO Wm. Reilly gave $1.5 million in K-III stock to Notre Dame, his alma mater. The stock will fund merit scholarships, which Reilly hopes will "bring to Notre Dame its next Rhodes Scholars." Bill, how about a cornerback?

Anne Triece reports the Metropolitan Home November issue runs 127 ad pages, biggest November issue since Hachette Filipacchi acquired it four years ago.

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