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We all love Bruce Willis. But for Gawd's sake, the guy makes millions and will Demi or somebody please buy him a shirt? He's back in that same old ribbed undershirt (two for 16 bucks from Jockey) on the cover of June GQ. In the same issue, don't miss the Alan Richman piece on restaurateur Drew Nieporent (who among his many projects helped Jerry Della Femina launch his East Hampton places).

How about that! The radio industry's had 43 consecutive months of revenue gains with the most recent report, that of March, showing a 4% increase over a year ago in combined local and national spot ad revenue. Most of the revenue gain was on the local side.

Deft fashion layout in the new Esquire using Olympic athletes to wear the clothes.

A new book edited by Retta Blaney, "Journalism, Stories From the Real World," with intro by Uncle Walter Cronkite, includes a wonderful yarn by "Perk" Rankin of Tempe Ariz., all about his one fey and rather marvelous encounter with Howard Hughes at the Beverly Hills Hotel in 1951 when Rankin was motion picture ad manager for This Week magazine.

Let's hear it for Jeff Ward, just named publisher of the recently acquired Weight Watchers. He'd been the very successful publisher at Cooking Light, also a Southern Progress Corp. (division of Time Inc.) book.

Marketing & communications consultant Joe Marconi's latest book is "Image Marketing," published by NTC Business Books, Lincolnwood, Ill. It costs $39.95 and, as Joe informs me, "is at fine booksellers everywhere."

Good Housekeeping promoted Annemarie Grzan and Laura Sonnenfeld to NY managers. Well done, both!

At Vegetarian Times they're celebrating a James Beard award for writing on diet, nutrition & health, the piece by Ed Blonz. Festivities were at the Yale Club where they certainly know from food and good drink.

Denise Favorule is the new eastern sales manager for Prevention magazine. She's been with K-III at Stagebill.

Sunset mag unveiled its classy new logo on the June cover.

Dan Dorfman of CNBC is ailing. A mild stroke. He's expected to be back doing his "Inside Wall St." shortly.

Why this revived interest in Janet Cooke, who long ago faked a Washington Post story and got caught?

Chris Meigher and his doughty band (Dorothy Kalins, Susan Rerat et al.) took over the entire bar and grill of the Four Seasons in Manhattan for cocktails celebrating those recent magazine awards to their Garden Design. The last guest wasn't out the door when Mr. Meigher was off to London to huddle with Terence Conran.

I've interviewed Paula Zahn and been interviewed by her and have rarely come up against more pleasant, cheerful, professional competence anywhere in television. Damn shame she'll be leaving the CBS morning show but life goes on. Paula, fortunately, will be doing other great things including CBS Evening News weekend anchor duties. Godspeed.

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