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I guess we're all pretty thrilled for Madonna and her personal trainer.

Big doings May 28 when they celebrate the 100th anniversary of the Dow Jones Industrial Average created by Charles Dow, co-founder of The Wall Street Journal. To mark the occasion and to salute Good-Time Charlie, the Journal will publish a special issue, only its second such ever, with 30-plus pages of ads. It'll be published as well in Asian and European editions.

Talk about an A-List. There lunching all at the same time in the Grill Room of the Four Seasons restaurant in Manhattan, Tom Murphy, the man who took over ABC for Cap Cities and then sold the resulting powerhouse to Disney, with John Fairchild, who runs some of the most influential fashion publications there are; the great Pierre Berge, in from Paris, the genius who's partnered Yves Saint Laurent for so long (was that Paloma Picasso at his table?); Tina Brown with Mort Janklow; Dick Snyder (with a bandaged right paw) with Diane von und zu Furstenberg, who tells me she'll soon be a grandma; Janice Grossman, who heads all those big KIII magazines such as Seventeen and New York; Ron Galotti of Vogue; and lots more.

One of the best in the biz, James B. Powers, director of agency/client relations for USA Weekend, is "outa there" officially as of tomorrow. "Know anyone who needs an Irish Democrat peddler?" Jimmy inquires, just back from a quick trek to Fenway for the Bosox. In whom he still, alas, believes.

My error. PC World is flagship of International Data Group and not part of the Ziff-Davis empire. Sam Huey, the new publisher, was with Ziff.

They're getting high at National Geographic. Scott Crystal reports ad pages rose to alltime levels through the first four months of '96.

Richard Beckman signed Maury Rogoff to handle PR for the business side of GQ magazine.

Hearst Magazines shopping Sports Afield? That's the rumor.

Moving from print to interactive media (hardly the first to make the jump) is John Gold, ad sales director for Marvel Entertainment who joined Norwalk, Conn., InterZine Productions as director-national sales.

American HomeStyle & Gardening magazine (and that title could use some tightening) closed its June/July issue with 96 ad pages, the book's biggest ever single issue. The Gruner & Jahr property boosts the rate base from 775,000 to 825,000 effective that issue.

Another fine mag with a windy title is Air & Space/Smithsonian. Despite this, they've just celebrated 10 years of publication with a dandy redesign. Circulation is 300,000 and the editor is George Larson.

Outdoor Life hosts a day at camp May 14 for 100 "ad types" at Tamarack Preserve Ltd. two hours north of Madison Ave. Archery, fishing, sporting clays, pancake flipping and other delights. Wear your jeans and walking shoes.

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