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The appalling decline of professionalism in the media continues. Here in New York the CBS flagship AM radio station bills itself as all-news radio. So the other morning in a feature on painless dentistry through the use of virtual reality technology, the reporter (whose name, alas, I missed) began: "What was it Churchill said? `We have nothing to fear but fear itself?"'

Not only didn't this dope know Churchill from Roosevelt, but neither of the two highly paid morning drive anchors thought to correct him nor were any producers heard from. Heads should roll!

Top NY PR guy Ted Shumeyko and his associates moved to new quarters at 425 Park Ave. South, phone 212-725-7090. Ted's clients skew heavily toward fashion, fabric and fiber biggies.

Joe Meagher, CEO of Yankee Publishing up in Dublin, N.H., checks in following a holiday in the South of France, reporting that during the VE-Day celebrations he witnessed, there was little mention of U.S. contributions. "In France, the French single-handedly won it. In Holland, the Dutch ditto." Joe says, however, he encountered very few German tourists.

Jack Purcell of Links magazine in Hilton Head, S.C., says through the first half compared to the period a year ago, his ad pages were up 47% and net ad revenue 50% ahead.

Forbes Inc. is getting into the TV documentary biz. Saturday evening July 8 on the Discovery Channel they'll air "Happily Ever After?" all about the 20th century's "struggle for democracy." Walter Cronkite, Barbara Walters and Chuck Heston narrate. The film was shown privately to a Radio City Music Hall audience three years ago to celebrate the 75th anniversary of Forbes magazine.

Parade promoted three regional managers of its newspaper relations operations to VP, Howard Hoffman, Michael Perry and William Shiver.

Karen Frank is also on the move at GQ, where she becomes director of photography.

The premiere (summer of '95) issue of a new magazine about the Irish in America (and around the world) hit my desk and it's a handsome production. Titled The World of Hibernia, it's from Editor-Publisher Kevin Kelly, a Dublin publisher of other mags but for the moment headquartering in the Daily News Building in New York while getting the new baby launched.

Architectural Digest's annual Hollywood issue has become a must-read. This coming November they'll do a "Broadway Issue," featuring memorabilia and glamour associated with the New York theater.

Bill Hughes reports that the Marine Corps Gazette is prospering with ad revenues up for the first four months over '94 by 52% net.

Leading commercial director Neil Tardio joined Emerald Films in NY. He's been at Y&R and McCann in high-level creative roles.

At that recent Marvin Traub birthday party, Allen Questrom and Roger Farah seemed to have buried the hatchet. Allen's CEO of Federated-Macy's, from which Farah jumped to become CEO of Woolworth. During the party Questrom punched Raj on the shoulder, told him what a good job he was doing.

Gina Sanders reports Details had its best first half ever with ad pages up 20% or 77 pages over the period last year. At the New York Post it was David Yelland and not Greg Clarkin who predicted gloom for Gerry Levin of Time Warner. My error.

One-time Vanity Fair publisher David O'Brasky joined SRDS to head up consumer publications.

Warren and Barbara Phillips (he's the former Dow Jones supremo) and their Bridge Works Publishing Co. out in the Hamptons have published "The Woman Who Ran for President," all about the delightful Victoria Woodhull, who ran on a platform of the women's vote and free love back in 1870 (unfortunately, she lost). The author is Lois Beachy Underhill, a former ad exec for Compton and then Cadwell, Davis, who got the idea for the Woodhull bio while researching (in 1980) an ad for the Conde Nast account. Kirkus and Library Journal call Lois' book a winner.

New York radio station WQXR topper Warren Bodow poured the bubbly for this month's tribute to Lloyd Moss, who's been on-air there for 40 years.

Tom Leahy reports TKTS sold a million and a half tickets this season so far to Broadway shows, best showing since the season of '89-'90. The idea of a half-price ticket booth that became TKTS originated 22 years ago.

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