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March madness? Longtime magazine biz PR guy George Simpson (13 years with Newsweek, etc.) tells me playing a little hoops at age 45 last month he sprained an ankle, jammed a finger, bruised an elbow and ran his head into the wall. I know Michael Jordan, and George Simpson is no Michael Jor .... Good pickup of Carrie Donovan by Allure. Carrie's been doing fashion reporting and editing for The New York Times since The Gadsden Purchase and really knows her stuff.

Signs of the times: Three parochial schoolgirls tried to burn down their NYC school because one of them, aged 14, was refused a day off so she could attend her boyfriend's arraignment.

Last week's 10th anniversary issue of our sister publication, Crain's New York Business, was the weekly's biggest ever with 70-plus ad pages and 130 pages in total.

Tony Hoyt, publisher of Cosmo, and Premiere's publication director, Susan Lyne, are the co-presenters of the top 25 ad campaigns entered for a $100,000 award May 16 in Los Angeles at the annual MPA Kelly Awards sponsored by the Magazine Publishers of America. The blacktie affair was last held in L.A. in 1992.

Laurie Niehoff, who'd been with Hachette Filipacchi Magazines, joined Conde Nast Traveler as senior promotion writer.

GQ has a new publicity director, Terry McDevitt, formerly with ABC News and before that at Texas Monthly. Other GQ news: Shelley Cohn to creative services director and Pamela Norwood to promotion services director.

Some very heavy media hitters are getting behind the May 9 Lifesavers Dinner of the American Suicide Foundation, being held at the Waldorf in New York. Steve Florio and Anna Wintour are co-chairs, Lesley Stahl emcees, Kay Graham, Mario Cuomo and Heather Locklear are among the honorees. Susan Gilder Hayes and Joy Henderiks are pushing ticket sales. The money goes to suicide prevention and research into causes. Call the Foundation at (212) 4l0-1111.

At Hachette Filipacchi, Bill Wolfe takes on the additional post of editor in chief of Video magazine.

Wells Knox Davis, the Fifth Ave. agency in Manhattan, grabbed three new accounts, Boise Cascade Coated Papers, JMW Consulting and MiniData. Hot shop.

Hearty congrats to the Marine Corps' new commandant, Gen. Charles Krulak. His daddy, Gen. Victor Krulak, known as "Brute," was at one time my regimental commander in Korea and a truly terrifying chap. Though minuscule.

Outside magazine's piece by Alex Shoumatoff on violence and murder in Mexico's Sierra Madre, suggests not all that much has changed since Bogie, Walter Huston and Tim Holt went prospecting. "Who needs a stinkin' badge?"

The great Enid Nemy and Georgia Dullea reduced to writing obits for The New York Times? What the hell is going on here?

Denis Leary's vulgar, funny, raucous New York mag piece on the St. Paddy's Day Parade in NY was fine except, in his account, he got the parade started at 10 a.m. when it always steps off at 11.

And what was Parker Stevenson thinking about in The New York Observer when he had a coxswain shouting at the crew from "the bow"?

Gourmet mag raised $80,000 for a summer camp for kids.

Chris Kevorkian was promoted to national sales manager by Good House.

And Mark Furlong went from associate to publisher at Premiere.

John Brunelle, one of the advertising greats who retired as Conde Nast exec VP in February, didn't take retirement very seriously. John's opened an executive search firm under his name in Darien, Conn., associated with John L. Bricker Co. in San Francisco. When GM advertising came back into Conde Nast books last year after a long hiatus, Steve Florio credited Brunelle for having done much of the heavy lifting between Mad. Ave. and Detroit. John's new business phone is (203) 655-6173.

And in the aforementioned San Francisco, Howard Luck Gossage is publishing "The Book of Gossage" with intro by Jeff Goodby. It'll be in good bookstores in May from The Copy Workshop on North Hudson Street in Chicago. "A very nice book party is planned in San Francisco," Howard informs me.

Big new job for the great Jake Winebaum at Disney Publishing where he'll be heading all their magazines.

John W. Walter Jr., managing editor of The Atlanta Journal/Atlanta Constitution, sends along a first copy of the new weekly Olympic section (only 490 days, it says, until Da Games!), and nicely done it is indeed.

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