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The Starlight Foundation, a New York charity that tries to grant wishes to seriously sick kids, named Michael Clinton of Conde Nast to its board for a three-year term.

Martha Crotty, PR director for Cincinnati Country Day School, says she eats the brittle and discards the peanuts. So there. And she wants to know why Norwegian Cruise Line commercials showing the Bahamas are in black & white and not color.

Food & Wine magazine during its fourth annual holiday food drive (completed Dec. 31) collected more than 3 tons of food for New York's needy. Working with the American Express mag were Time Inc., Crain, Bates USA, Chiat/Day, Wells Rich Greene, Warwick Baker & Fiore, DeWitt Media, Publicis/Bloom, Mergeotes Fertitta Donaher & Weiss, McCaffery & Ratner and Griffin Bacal.

John Van Doorn sends along the first copy of a newly renamed quarterly, World Business, which comes out from KPMG Peat Marwick, the big consulting firm. It goes to Peat customers and others on a controlled circulation basis and is on sale at a seven buck cover price. Van Doorn is a veteran journalist with credentials who is editing the new mag, located at 767 Fifth Ave. in Manhattan.

"Vivian," the woman raving about Pathmark Pharmacy on the radio commercial, declares that she trusts them "explicitly."

W, John Fairchild's irresistibly sleek biweekly, tears a patch off the hide of International Herald Trib fashion editor Suzy Menkes, for "jogging in a repulsively shimmering jogging suit, tons of jangling bracelets and bloated sneakers in the Hamptons .*.*."

Longtime radio-TV talk show host Joe Franklin has a new book out from Scribner, "Up Late With Joe Franklin." Kate Smith gave him his first break, Eddie Cantor was his "idol" and you take it from there down memory lane.

Michael Golden's been promoted to publisher-exec VP of Tennis, a New York Times Co. magazine. He's been publisher and now moves up in this newly created title.

Departures also created a new post, marketing manager, and named Jill Rudnick to fill it. She's been promotion manager.

A novel based on a hit TV sitcom, behind the scenes? Wow! Margaret Bard's first novel is called "Show & Tell" and it's published by Pocket Books.

Elle's off to a spirited start. The February issue carries 109 ad pages, up 11% over 1994.

Rodale promoted David Hessekiel to marketing director of its Active Network.

Ladies' Home Journal hosts a cocktail Wednesday of this week at the Four Seasons hotel in Manhattan honoring Sally Field, who's to be on the cover of their redesigned March number.

Conde Nast Traveler has a new account manager for the northeast, Leslie Silverman, who'd been with Harper's Bazaar.

Out in California, Sunset mag named Anita Neama its retail marketing manager.

Chairman of this year's Kelly Awards (May 16 in L.A.) will be Jack Supple of Carmichael Lynch, the Minneapolis ad agency, which won the 1993 grand award for its Schwinn bike fitness and cycling campaign.

Anna Comerford Brady (no relation) will be selling liquor and luxury goods ads for The Atlantic Monthly.

Kevin Weafer says Walking mag, which was sold last year to Cowles Media, finished 1994 up 12% in ad pages and 18% in revenues over '93. And the bimonthly is off to a good 1995 start, with the January/February number up 87% in revenues over the first issue a year ago.

Jill Tannenbaum joined Bozell PR, New York, as VP-healthcare marketing. She was with Creamer Dickson Basford where she managed three SmithKline Beecham accounts.

Someone tells me there was a commercial on television recently that didn't feature either Regis or Kathie Lee.

Time mag, Jan. 23, Page 63: Andre Agassi "faired poorly during a .*.*. match." "Faired? Faired?" No wonder Luce died.

John H. Silverman writes re that Ad Age photo of Edward L. Bernays, "the father of public relations," as he celebrated his 103rd birthday: "The firm of Edward L. Bernays became my first employer (this was 1947 and John was just out of the Navy and Harvard) .*.*. on East 63rd, at $28 per week."

New appointments at Fortune magazine: Mike Federle is the new New York ad director and Caroline Harrell is the new associate.

How ghastly Steve Allen looks in those hearing aid commercials.

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