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Thank God for Roger Ailes. At one point during the O.J. trial, here in New York at evening news time all you could get on CBS, NBC, ABC, Fox or CNN were live feeds from the damned trial. Ailes' CNBC was at least giving headlines and the DJIA. Enough already! Basta! Assez! Let's pool the thing and rotate carriers.

Popular Mechanics is up 22% in ad pages for the first quarter (168 pages in total for the three months) and sends along a nifty T-shirt to prove it!

The annual Toy Fair opens tomorrow in Manhattan (200 Fifth Ave.) with a welcoming talk by Jake Winebaum, president and editor of FamilyFun mag.

Scot Bondlow's the new San Francisco ad sales manager for Entertainment Weekly.

Margie Petersen left Self in NY to fall in love, get married and move to San Francisco where she landed the TV Guide ad manager's job!

Well, no one expected Danny Dorfman to be dull at Money magazine. Also like the new ad campaign by Mullen Advertising of Wenham, Mass.

I love the PBS kids shows. But when public broadcasting is under the federal budget gun, should the PR people over there be sending via UPS to journalists like me huge, glossy, multicolored expensive press kits? These doodads and cutouts and pop-ups must cost 20 bucks a pop. Thirty? You'd think Newt Gingrich never happened the way PBS is tossing the dough around.

Speaking of PR, here in NY Maury Rogoff is killing them. She's just signed as clients Disney Adventures magazine and Channel One, the classroom network Whittle recently sold to K-III. She also reps New York mag, Premiere, Town & Country and is about to sign up Glamour. The woman never rests.

Last year Working Woman magazine's start-up business award winner was a shrimp farmer in Utah (which is a great trick since the nearest ocean is hundreds of miles off!). The February issue contains application rules for this year's 50 grand award.

Over at Good Housekeeping where longtime Publisher Alan Waxenberg and brand new editor Ellen Levine are just wrapping their first few months together, they all get the seal of approval. That's because first quarter ad pages were up 10% over those of 1994 (341 pages vs. 310) and revenues ahead 20% to $52 million, biggest quarter in the mag's history.

After a year that might have turned anyone's hair white, Cunard Lines VP Priscilla Hoye was sporting a brand new short blond do at the New York Hilton the other evening when the travel industry saluted her as PR exec of the year. The event was sponsored by the Hospitality Sales & Marketing Association. Also honored, for the group's top advertising distinction, Richard Branson, the whiz kid behind Virgin Atlantic Airways.

Scarsdale, N.Y., computer whiz and longtime IBM marketing man Sam Albert is on the radio these days with 30-second computer tips of the day Monday through Friday over WINS-AM, sponsored by Chemical Bank.

Lunching (at separate tables) at that hot media hangout, Michael's, on 55th Street just west of Fifth Avenue in Manhattan, Time Inc.'s Norm Pearlstine, Conde Nast's Jack Kliger and a very slimmed down and dashing Christopher Reeve.

For 17 years Ogilvy & Mather's been publishing a handsome slick magazine about itself called Viewpoint. The December number just recently out is its last. In a letter to readers Charlotte Beers salutes editor Joel Raphaelson (now retiring after 36 years at the agency) for his talent and editorial integrity. One delightful aspect of Joel's work? Annual visits to David Ogilvy's chateau to drink the wine of the country, dine well and take down the great man's thoughts.

Brand new, on the other hand, from Tod Lippy at 104 Fifth Ave., NY 10011, is a splendid "magazine of screenwriting art" called Scenario. It's been a year in the making and if you're a buff or in the biz, it's going to be a must.

Ed Pitoniak, editor of Ski, the Times Mirror book, reminds me all you veterans of the Tenth Mountain Division (they trained during World War II on the slopes above an obscure, abandoned Colorado mining town called Aspen) are holding a reunion this year. Contact Dick Wilson, P.O. Box 1255, Grantham, N.H. 03753 (phone is 603-863-8826).

And Sports Illustrated celebrates Valentine's Day tomorrow by unveiling its latest Jule Campbell swimsuit issue. Cocktails, models, videos, madness! By invitation only at the Supper Club in Manhattan.

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