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Outside promoted ad director Scott Parmelee to associate publisher for the Santa Fe-based magazine. He works out of New York.

Higher education pays off for U.S. News, whose publisher, Tom Evans, reports the Sept. 18 issue (America's Best Colleges) set an all-time ad record for the weekly with 78 ad pages.

This new syndicated talk show, "Day & Date" (shown live at 3 p.m. weekdays in New York over the WCBS), scored big numbers in three test showings in Baltimore. Early word of mouth elsewhere is very good. Audiences seem to like the anchors and the People magazine approach to the news, feature-y rather than the usual kvetching & schlepping, yelling & screaming.

Nifty new ad line, "Don't flunk Latin," will be used as the headline in a new campaign due to break from the Latin American business magazine, AmericaEconomia, half-owned by Dow Jones. David Taggart's publisher of the Miami-based book. Agency is Carroll & Soforth, New York.

There's a Fairfield, N.J.-based mail order catalog outfit pushing Irish-accented merch. Name? "Blarney." Well, at least they admit it up front.

WCBS-AM Newsradio's sports director, Ed Ingles, for some exotic reason calls the new Cleveland baseball stadium "Jacobi Field." It's Jacobs Field.

Longevity magazine, which I thought was for old goats like me, now bills itself as "required reading for everyone over 20." The October issue cover features a very frisky looking Crystal Bernard of "Wings."

The October Glamour names its annual top 10 college women. This year they come from U. of Illinois, Swarthmore, George Washington U., Yale, Harvard, Kansas State, Florida International, Georgia, Columbia and Julliard.

J.D. Rehm is the new ad manager-New York for FamilyFun magazine.

Audio, the Hachette Filipacchi magazine, named Michael Riggs its editor in chief, succeeding Eugene Pitts, who's out of there.

Lunching together at the Four Seasons, Barbara Walters and CBS' Lesley Stahl, who's writing a book about her TV career and life. Several days later, same table, Roone Arledge with financial whiz Felix Rohatyn.

Nifty on-deadline dispatches from hurricane-blasted Virgin Islands from Robin Leach in the New York Post. Robin owns property down there and flew in with relief supplies. Someone at the Post was on the ball and got Robin, an old Fleet Streeter, to write a firsthand account of damage and salvage.

Jake Winebaum named Phyllis Ehrlich editorial director of all the Disney kids' magazines. She's editor of Disney Adventures.

Got to be amused by recent converts to cigar smoking. You'd think Jack Nicholson invented the stogie. Anyway, it was Marvin Shanken who, brilliantly, launched Cigar Aficionado mag a few years back and has been smiling ever since. Now along comes Smoke, edited by Aaron Sigmond and soon to make its debut from Lockwood Publications at 130 West 42nd St. in Manhattan.

Scott Westerberg, formerly with Knapp Communications, is now a VP of Judd's Inc., the big printing company.

In San Francisco Business Week has a new bureau manager, Kathleen Rebello, promoted from correspondent and replacing Russell Mitchell.

Tom Losee of Architectural Digest informs me of the death of Lloyd Hall, "a dear friend of all magazine sellers for the past half century," and founder of the Hall Magazine Editorial Reports. He was 91.

Jim Gallagher's Gallagher Group has a new media director, Susan Macchi. She'll oversee the New York Ford Dealers Association media plan and buys.

Starting Oct. 18 there'll be six Wednesday luncheon lectures on the century's stylemakers and trendsetters at the National Design Museum of the Cooper-Hewitt, a division of the Smithsonian in NY. Former WWD Fashion Editor June Weir and former Interiors Editor Beverly Russell will be the speakers. Tickets and info (212) 860-6321.

Publisher John Rollins of Vibe magazine says after just two years and 20 total issues, his little book will run 100 ad pages (a million in revenue) in the November issue and will boost its rate base early next year to 350,000 (it was 100,000 two years ago). What else? John preens about three National Magazine Awards nominations in those same two years.

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