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Does it surprise anyone to hear that Shannon Faulkner gives me the pip?

Woman's Day named a new eastern sales manager, Tina Rastogi, promoted from account exec.

React, the big youngsters' spinoff from Parade debuting next month, donated over 12 grand to Literacy Volunteers of America in the names of 1,270 media decisionmakers. "A good fit," says React VP for Advertising Bunny Fensterheim. Meanwhile, Parenting mag issued a Roper Starch study indicating as far as computer literacy goes, 23% of all parents with kids 12 and under are pushing their children to learn computing.

Publisher Lori Zelikow Florio reports New Woman's 25th anniversary issue in October, its biggest ever, will carry 131 ad pages, up 53% from the same issue last year.

Great stuff from the Library of America (and distributed by Penguin USA), a new two-volume hardcover book, "Reporting World War II: American Journalism 1938-1946," at 35 bucks per volume. Pub date is Sept. 2.

Bill O'Shaugnessy, who runs WRTN-FM in posh Westchester County, recently changed format from popular classics (Sinatra, Astaire, etc.) to more up to date stuff from Anita Baker, Luther Vandross and so on. Didn't work. They've switched back. Bill tells the Daily News with admirable candor, "I'm 57 years old. Maybe it was a midlife crisis."

Separated at birth? Golfers Bernhard Langer and Craig Stadler from, respectively, Leslie Howard and Packer coach Mike Holmgren.

Jimmy Cagney whirls in his grave. Reporting on a possible sale of the legendary Lambs Club, WCBS-TV weekend news anchor Cindy Hsu pronounced George M. Cohan as "CO-en."

How "instant" can "instant books" get? Inspired by this neat movie, "Clueless," Pocket Books is out this week with "Cher's Guide to .... Whatever," written by H.B. Gilmour who also wrote the novel based on the script by Amy Heckerling who .... oh, never mind.

Architectural Digest's September issue (with 132 ad pages) is its biggest since the glorious year of 1989. And their third quarter closed as the best for pages since '90.

Jim Guthrie of Magazine Publishers of America says through the first seven months the top ad categories for U.S. magazines were food, business and consumer services, computers and automotive. Ad pages for the entire magazine biz were up nearly 13% in revenue, 6% in page count.

Just out from John Wiley & Sons, a new trade paperback called "Beer Basics," by Peter LaFrance. A quick and easy guide, says Peter.

So, this Ovitz, he's a smart one. But can he Rollerblade?

In the very hot bridal category, Susannah Pask of Bridal Guide claims they're winning the newsstand war against Bride's and Modern Bride. They've already closed their final issue of this year and on a comparison to 1994, Ms. Pask says ad revenue is up 30%.

Did you know that Cruising World and Sailing World magazines have an online producer? Well, they do, and he's Douglas Logan.

Cyndi Stivers, editor in chief of the brand new Time Out New York mag due to debut next month, is just back from London "getting indoctrinated at the home office," the new book being a spinoff of a Brit original.

I assume Newt Gingrich won't be spending Labor Day weekend at the Wainscott home of Clay Felker and wife Gail Sheehy.

The great Hank Bradley retired after 41 years at Automotive News. They threw a swell party.

Travel Agent magazine, part of the Universal Media Travel Group, marked 65 years of publication.

Anyone read copy anymore at The New York Times? Writing about Jerry Della Femina's latest feud, Nadine Brozan cites one of the biggest men in the radio biz, Nick Verbitsky. And misspells his name.

How Le Figaro covers American media news: They spell Barry Diller as "Barron Diller," Geffen as "Giffen" and Dreamworks as "Dreamsworks."

More, Vive la France! Hottest joint in Paris this summer is "Barfly," on Avenue Georges V and inspired by one of those odd French idols, Mickey Rourke. The most beautiful covergirls in town toss their hair here, reports Joan Glynn of Cairns Associates.

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